A recycling revolution in the Jerusalem market of Mahne Yehuda will see cardboard and organic waste being reused for newsprint and fertilizers, rather than being transported to the desert for landfill. The plan is part of a new scheme in the city which deputy mayor Naomi Tsur expects will reduce pollution levels and lower costs to the public.
Jerusalem's Deputy Mayor Naomi Tsur:
"We have to find a way of providing incentives, real incentives, for Mr. and Mrs. Brown or whoever is living anywhere in the city to know not only are they doing something good for the planet and good for the world, but good for their economic budget"
Much of Jerusalem’s waste was previously stored at a landfill site in East Jerusalem. But after this became full, the garbage was instead transported hundreds of kilometers to the desert in southern Israel. The new scheme will see some off the city’s waste being bought by private companies for recycling.
The new process has proved popular and is already being promoted at hotels and restaurants, while the approach will be introduced in residential areas in the near future.